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We shoot in 4K or Ultra High Definition (UHD), which has become the industry standard for films and commercials. This is more or less double the number of pixels from the previous standard - HD (High Definition). YouTube videos also now enable a UHD option for videos.
We shoot on Canon cameras, due to the large sensor, higher bitrate, colour space and colour science. What does this mean for you? More colours and detail in the image, more vibrant colours, accurate skin tones, and a filmic quality.
We shoot on Sigma Art series lenses. These are lightweight and smaller compact versions of the same glass in the Sigma Cinema lenses, which are used in major motion pictures. With the advent of UHD, sometimes images can be too sharp. These lenses have a beautiful "sharp but soft" quality to them as the light bends its way through the glass.